Seattle’s Best Coffee: Franchising Opportunity

There is exciting news for all you prospective franchisees: Seattle’s Best Coffee has announced that they will be expanding the franchising options that the company offers to include the entire USA. The strategy behind this move is to allow the company’s parent company, Starbucks, to offer greater variety and choice in the marketplace, thereby capturing more of the public’s attention.

Seattle’s Best Coffee has been developing quietly over the past four years. The company has seen some significant success, with over 550 cafes across America. The company is designed to be a friendly, accessible way for coffee lovers to explore specialty coffee, offering many milder blends and flavoured coffees.

Security vs. Independence

Entering into a business venture like a franchise never guarantees success, but franchising offers a lot more security than other ventures.

With this security comes the drawback of reduced independence. It is important to seriously consider this before you enter a franchise contract. Are you the type of person that can work within a rigid system? Can you take orders and subordinate yourself to the greater good? We hear of many instances of people entering into franchises, knowing the methods of operation will be set in stone, only to start fighting for their say in the matter. Being honest with yourself is key here. Remember, a franchise thrives on consistency, and consistency is only achieved through strict compliance from all locations.